Jennifer Aniston took to Instagram on Friday to mark the two year anniversary of her haircare line LolaVie.
The 54-year-old former Friends star — who recently described herself as self-made — celebrated by sharing throwback photos from her childhood.
In one post, the actress shared a present day black and white photo as well as a snapshot of herself as a baby.
She playfully wrote in the caption, 'Someone turns TWO today and it's not these two.'
Aniston then added, 'Happy second Birthday @lolavie! Proud of my incredible team. All the friends, fans and ALL the returning customers!'
Special occasion: Jennifer Aniston took to Instagram on Friday to mark the two year anniversary of her haircare line LolaVie
Adorable: The 54-year-old former Friends star celebrated by sharing throwback photos from her childhood
Engaging her 42.8 million followers, she added, 'Couldn't have done it without you… and so much more to come!'
Aniston added a string of emoji, including a red heart, a bathtub, and a blonde girl.
The post racked up over 500,000 likes within two hours of being uploaded.
The modern day photo of Jen showed the silver screen siren crouched down as she posed in a black halterneck jumpsuit.
The look featured a plunging neckline and she teamed it with high black heels.
Aniston's famous dirty blonde locks were arranged in a center part with a tousled texture as they fell over her chest.
Meanwhile, over on LolaVie's official Instagram page, the same now-and-then formula was followed.
There was a two-photo slideshow post that showed Jen in a bucket hat as a child, and in a bucket hat at her current age.
Now and then! Over on LolaVie's official Instagram page, the same now-and-then formula was followed
The caption read, 'In honor of our second birthday — here's our founder at 2(ish) vs now(ish)… the hair keeps getting better!
'Celebrate with us and post *your* 2 vs now pics for a chance to win the full range of products.'
There was a cake emoji and the hashtag '#lolavieturnstwo' was added.
The Morning Show star also took to her Instagram Stories to share a photo of a celebratory cake that was partially eaten.
She wrote across the image, 'We were going to celebrate @lolavie's second birthday today BUT...'
The next Story showed a photo of her dog with its tongue wagging as she added, 'Someone got to the cake before we could,' with a crying laughing emoji.
Earlier this year Jennifer got emotional while visiting an Ulta Beauty location to check out what her hair products looked like on the shelves.
When she got back inside her vehicle with the purchased items, she held them close to her chest and exclaimed, 'This is so exciting!'
Whoops: The Morning Show star also took to her Instagram Stories to share a photo of a celebratory cake that was partially eaten
Sense of humor: The next Story showed a photo of her dog with its tongue wagging as she added, 'Someone got to the cake before we could,' with a crying laughing emoji
The name of her product range was inspired by the entertainer's early years in Hollywood, when her friends called her by the nickname Lola.
Speaking to People when she first launched LolaVie, Aniston explained that when she first arrived in the state, she bought her first car and named it Lola.
'I named my car Lola on the spot. Then every time I'd come over, they'd be like, "Lola's here." So it just kind of became a name that I was called whenever I showed up,' she revealed.
Before launching the brand and its products, she worked on it for five years - having first sparked an interest in the haircare arena when she worked on a collaboration with the brand Living Proof, which she co-founded in 2012 before parting ways with the label when it was sold to Unilever.