Effortlessly Elegant! Rihanna parties up a storm in crop top and patterned scarf following her star-studded Puma fashion show

She debuted her Fenty Puma Fall 2016 collection in New York City to a full house.

And Rihanna was visibly thrilled following the smash success of her sportswear line, flashing a big grin as she headed on to Up & Down club in New York City to celebrate.

The 27-year-old superstar, whose real name is Robyn Fenty, changed up her look by donning black separates that revealed a peek of her toned tum.

Celebrating in style: Rihanna partied the night away at Up & Down club in New York City to toast the success of her Fenty Puma Fall 2016 collection

Looking uncharacteristically demure, Rihanna kept her figure covered up in the sleeveless top and asymmetrical sportswear skirt.

The Work hit-maker completed her athletic look with a pair of trainers and upped the glamour with a ladylike patterned scarf.

Fresh from the runway, she added a sleek, chin-length bob and set off the outfit with a slick of bright red lipstick.

See more of the latest Rihanna updates as she parties following her Puma fashion show 

Beaming: The 27-year-old singer couldn't contain her joy, flashing her pearly whites as she stepped out after the fashion show

Sportswear chic: Rihanna was clad head-to-toe in her new range, pairing sporty separates with a funky, patterned scarf

Rihanna, who was joined by the likes of Scott Disick, Tyga and Kylie Jenner at the club, appeared to be having a whale of a time, beaming from ear-to-ear.

The singer enlisted the help of model sisters Gigi and Bella Hadid to launch her new collection at the runway show, held at 23 Wall Morgan House.

Her Fenty Puma by Rihanna collection was heavy on Japanese-inspired streetwear in almost exclusively black and white, with 'a Gothic undertone.'

Toast of the town: The singer enlisted the help of model sisters Gigi and Bella Hadid to launch her new collection at the runway show

Chic: The Work hit-maker donned a sleek black wig to set off her look, hiding behind a pair of sunglasses

As befitting a collection for Puma, it of course featured trainers, many with high stacked platforms.

In an interview before the show, which was staged in a dark, mirrored, forest-like setting filled with stage smoke, Rihanna spoke about what motivates her to design.

'I think design is a part of being creative,' she told The Associated Press. 'I enjoy creating and expressing the crazy things going on in my mind through something that people can see and that is tangible. That is the best part, being able to express yourself.

'Fashion to me was just one of those things that came naturally,' she said.

'I enjoy discovering it - all the different styles, finishes, fabrics, silhouettes. It's not easy, but it doesn't feel like work.'

Conquering the runway: Her Fenty Puma by Rihanna collection was heavy on Japanese-inspired streetwear

Eye for design: The new range is exclusively in black and white, with 'a Gothic undertone'

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