Rihanna Revealed The Major Name Who Will Replace Her As Savage X Fenty CEO

So far, we're convinced that 2023 is Rihanna's year. There's her Super Bowl halftime show/second pregnancy reveal, that Oscars performance that received a standing ovation, and a rumored engagement to A$AP Rocky.

Of course, everyone's still waiting for her to release new music — which made millions of her $1.4 billion fortune. But we can't blame her for prioritizing her Fenty empire, whose searches increased by 833% after her Super Bowl stint.

But just this June, the Umbrella hitmaker announced that she was stepping down as CEO of Savage X Fenty. "It's been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years," she said in a statement to Vogue.

Fans were quick to worry about her reduced role in the brand. Could she be slowing down to finally work on that album, or to focus on her family? Here's everything you should know about this big move.

Why Did Rihanna Step Down As Savage X Fenty CEO?

In her announcement, Rihanna said that "This is just the beginning for us, and we're going to continue to expand in ways that always connect with the consumer." She's been the CEO of Savage X Fenty since 2018 when she founded it. Although she didn't state the reason for her decision, publicity specialist Fatou B. Barry believes that it was family-motivated.

"It is also important to note that Rihanna is soon to be a mother of two," she told the Los Angeles Times. "This decision could be a means of balancing her professional responsibilities, allowing her to dedicate more time to her family." In February 2023, the singer opened up to British Vogue about navigating a new schedule with her one-year-old firstborn, RZA Athelston Mayers.

"Oh, he sleeps through the night now," she said when asked if she was getting any sleep. "You know I don't. Look at us right now.

No, I'm up. I'm like, 'OK, time to watch some Housewives.' These are my hours." Aside from the Bravo show, Rihanna has previously admitted to watching the "trash" reality series, TLC's 90 Day Fiancé.

Who Is Replacing Rihanna As Savage X Fenty CEO?

In her announcement to Vogue, Rihanna revealed that she was "grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level." Super has previously worked for other fashion brands like Guess, American Eagle, Gap, and Old Navy. She also served as the CEO at Anthropologie for four years before taking the Savage X Fenty position.

"I'm thrilled to join the Savage X Fenty family," the brand builder said of starting her new job on June 26. "The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring."

Rihanna was right about her description of Super who is a "Global CEO with record of transformational leadership, vision, and profitable growth," per her LinkedIn profile. She also cited in her About section: "Successful track record leading and growing established, omni-channel multi-billion-dollar businesses as well as high growth start-ups.


"Market experience includes apparel, accessories, beauty and home across luxury, value, full-price and outlet Deep expertise in omni-channel operations. Passion for people, customer, brand, and product."

How Much Has Rihanna Made From Savage X Fenty?

Savage X Fenty is also under the mega luxury company, LVMH whose CEO Bernard Arnault was recently named the richest man in the world. Rihanna's lingerie brand made her the first Black woman to run a major luxury fashion house.

Although they hit the brakes on production in 2021 due to the pandemic, the line also received $115 million in new funding at that time.

As a result, it had a brand valuation of $1 billion by February 2021. According to Forbes, the Disturbia songstress has a 30 percent stake in the company, which is approximately worth $270 million.

In 2022, Savage X Fenty was said to be valued at $3 billion. For Shannon Coyne, cofounder of consumer products consulting firm Bluestock Advisors, it was likely fueled by her star power rather than her products' appeal itself.

"At this time, $3 billion seems rich because her items are not expensive, so she would have to do a lot of volume in lingerie, or around $140 million in Ebitda," said Coyne.

However, the brand's co-presidents, Natalie Guzman and Christiane Pendarvis previously told Forbes that they've had "a revenue compound annual growth rate of 150% each year since its launch in 2018."

Managing director at BMO Capital Markets, Simeon Siegel agreed, saying that "Clearly there has been a pivot amongst the intimate industry where certain themes of empowerment and inclusivity are driving interest." He noted that "This market has a compelling opportunity. We will see who best grabs it."

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