How Much Of Rihanna's $1.4 Billion Fortune Actually Comes From Her Music?

Rihanna achieved billionaire status in 2021 — making her the wealthiest female musician in the world. The next year, Forbes declared her the youngest self-made billionaire in America. She also ranked 21st overall in the magazine's list of billionaires.

Her multifaceted brand, Fenty, undeniably played a huge part in her $1.4 billion net worth. But even before that, the Umbrella hitmaker was already making a killing in her music career. Here's how much the 2023 Super Bowl headliner has made from it.

How Much Did Rihanna Get Paid For Super Bowl?

Rihanna didn't get a dime from her Super Bowl performance.

In 2016, NFL spokesperson Joanna Hunter revealed that they "do not pay the artists," although they "cover expenses and production costs."

For the record, these halftime shows cost a lot. The NFL spent $10 million on Lady Gaga's performance, $13 million on Jennifer Lopez and Shakira's, and about $10-20 million on Riri's.

If you were wondering what's in it for the artists, well it's a great PR stunt guaranteed to increase their music sales. For instance, back in 2020, Spotify reported that after their halftime performance, Shakira's streams soared by 230% while Lopez's went up 335%. In 2018, Justin Timberlake saw a 534% increase in his sales following his Pepsi-backed show.

As for Rihanna, Forbes said that post-halftime show, her music had a 211% increase in on-demand streams and a 390% increase in digital song sales overall. Her digital album sales spiked by 301% and her song Pour it Up hit a 1,387% surge in digital song sales, as well as 470% in on-demand audio streams.

The same goes for another track she performed — Where Have You Been — which gained a 1,272% boost in digital song sales and a 459% bump in on-demand audio streams. For two days after her fan-declared concert, she had the most entries on Spotify's Daily Top Songs Global Charts, with Umbrella reaching a new spot at No.


How Much Does Rihanna Own Of Fenty?

Forbes noted that the majority of the singer's net worth comes from her 50% stake in her Fenty beauty line. The other 50% is owned by French luxury goods conglomerate LVMH (run by Bernard Arnault, the world's second-richest person).

Although the company has never published its annual figures, the publication said that the brand netted $550 million in both 2018 and 2020. LVMH reportedly doubled its yearly earnings in 2021, as well as the following year.

In 2021, the magazine made a modest estimate of Fenty Beauty's value — $2.8 billion. They then valued Rihanna's net worth at $1.7 billion at that time. They also estimated the Grammy winner's lingerie line, Savage X Fenty to be worth $1 billion. She has a 30% stake in it.

Shannon Coyne, co-founder of consumer products consultancy Bluestock Advisors, once praised Rihanna for revolutionizing the beauty industry. "A lot of women felt there were no lines out there that catered to their skin tone. It was light, medium, medium dark, dark," she said.

Other Celebrity Beauty Brands

"We all know that's not reality.

She [Rihanna] was one of the first brands that came out and said, 'I want to speak to all of those different people,'" she continued. She also acknowledged the Diamonds performer's music hiatus, saying that she's making up for it in the cosmetics field. Coyne claimed:

"She is creating a brand outside of herself. It's not just about Rihanna. Even if you don't like her music, she's created a real style in the fashion and beauty space."

How Much Money Has Rihanna Made From Music?

The Lift Me Up songstress has been racking millions from her music career since 2010 when she made a major profit from her Last Girl on Earth tour.

Promoting her fourth studio album Rated R, that series of shows grossed a total of $40 million. Within that year, she continued promoting the album on another tour called the Loud Tour, which earned about $90 million.

In 2013, her Diamonds World Tour went on to make $140 million worldwide. 84 of its 87 stops were sold out. The following year, her co-headlining act with Eminem made a whopping $36 million for only six shows. In 2015, she signed a $25 million ad deal with Samsung for her 2016 Anti World Tour.

The Work singer has sold over 60 million albums and 215 digital million tracks, per Roc Nation's website. The record label also cited her 11.8 billion views on Vevo/YouTube and 21 Vevo certificates, which makes her the most-viewed female artist on that platform.

In 2016, Billboard reported that Rihanna had earned $7.6 million in revenue from streaming, $2.5 million in sales, and $10.1 million in royalties. She's also part-owner of the streaming service, Tidal, which has sold stakes for millions of dollars.

It's safe to say that her children, or even her grandchildren, are all set for life...

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